Monday, June 13, 2011

Pug's Psychology Of The Second Interest, Or Why You Won't Get $1,200 Of Free Stuff When You Buy One Of My Books

Books by Jackson Dunes. 

A while back I wanted to buy a particular book online but it came with $1,200 of "free" downloads. Included in the sales pitch was a long list of secondary products along with a description of those products. But something just didn't feel right about this deal. It felt contrived. Later I found out about the philosophy behind the deal.

It's called the "psychology of the second interest" and it's a way to get you to buy something by offering you a bunch of free stuff. To increase sales, companies add incentives, the free stuff, to lure you in. People believe they're getting so much more for their dollar and are lured into buying a product.

My feeling is that none of us needs $1,200 of free downloads and quite frankly I personally don't want nor do I need $1,200 in freebie downloads clogging up my hard drive. To me that just diminishes the value of the original product. It's like saying, "my $20 widget has so little value, I'm going to trick you into thinking it does by giving you all this other stuff too."

So here's the thing. When you buy a Pug At The Beach book you won't get any free products, no free downloads that you may never open. That's a "gimme" mentality. I believe in keeping it simple, one book at a time. What you WILL get is peace of mind. Well, you'll have to actually work on that part yourself, but you'll get a fun, thought provoking tool (the book) to guide you into reclaiming your own power. Because even if you don't THINK you gave up your inherent power, if you're unsettled in any way, you did indeed give it up.

Now, there's nothing wrong with losing our power as long as we get it back and become aware of the process involved in losing and regaining it. It's all about becoming aware. It's through this awareness that we can truly learn how to make our lives more enriched and begin to chase our dreams.

Here's another thing. There are lots of good books out there to help us learn awareness and how to invite it into our lives and I suggest you look at them all and even buy them all. But when you do make sure you include Pug At The Beach book in there as well. Because while you make not get $1,200 in free stuff, the money you spend will be worth so much more than $1,200.

Take a look at what readers have said about Pug At The Beach:

Jackson Dunes
Top Dog
Pug At The Beach
Delray Beach, Florida
Making my dreams come true one book at a time.

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